Business review

You may be tempted to use the word "free" throughout your site or on selected landing pages because of the high popularity of the word. High popularity = High traffic, right? Maybe so, but what kind of traffic. Car salespeople call them "tire kickers".

Tire kickers are people who either don't have any budget, are not ready to buy or make a decision or are truly looking for a free resource.
I would recommend omitting the "F" word from your site unless you are using a page(s) to provide high value, free, UNIQUE, information to your prospects.
Providing this kind of information may establish you as an expert in your field and give value to your site and is a viable strategy.
But, many times, you are better served by optimizing your pages for other keywords, and just walking over the "F" word, FREE.

A simple way to find great keywords

How do you know what people are really typing in to find your product or service?

Do people type in "kickboxing" or "kick boxing"?

You may be surprised.

What about "nosejob" or "rhinoplasty" what's the difference?

You can use a free keyword tool called Wordtracker, click here.

This tool will show you exactly how many times a word was searched, across multiple search engines including Google, Yahoo!, MSN and all of the top ones, there are hundreds. This is based upon factual, historical data, no more guessing, or putting in wrong keywords.

By using this tool, you can find out exactly what people are typing in. Start off with one main word, and you will see that you can drill down into the results and see more combination's and more details of your main keyword. Add those keywords and keyword phrases to your site, add them to your page content, headline on a page, in the description metatag, in the keywords metatag and don't forget the Alt tags.

Remember, you are optimizing one page at a time. So you will optimize one page for one main keyword/keyphrase at a time. 5 main keyphrases means 5 landing pages, one page for every main keyphrase.

With "nosejob" or "rhinoplasty", this illustrates the difference between a "tire kicker" and a real qualified prospect. The word "nosejob" is what someone types in when they don't know much about what the surgery is; "rhinoplasty" is obviously more specific, and shows a higher degree of knowledge, or at least, research, by the person. It is reasonable to assume that optimizing a page for the word "rhinoplasty" may give you a better qualified prospect. This rule can be applied to any product, service or industry.

-Martin Walker,

Wilshire Publicity, Inc. SEO,

Web Design,

Ontario, Ca.

About Martin WalkerCompany CEO Martin Walker has been in the advertising, marketing and public relations industry for over 20 years. His first ad agency was formed in 1984 as Walker Advertising and served the greater Riverside, Inland Empire market. After spending time and training in direct sales Martin began MK Walker, LLC based in Redlands, Ca. MK Walker began as a traditional ad agency but began morphing into a web-based Internet publicity firm. In 1999 MK Walker, LLC was dissolved and Wilshire Publicity, Inc. was born.Wilshire Publicity, Inc.is a hybrid company that integrates online public relations distribution techniques, White Hat search engine optimization and SEO friendly website designed to serve one purpose for it's clients: Internet PublicityMartin is also a former stand-up comic and musician is married and lives in Redlands with his wife and business partner Kim. They have three children, all boys, Mark, 30, David, 26 and Joe 14.

Article Source: ArticlesBase.com - Using the "F" Word on your website